December 2, 2012
Something that everyone must figure out is how and what they are going to market. I write this article because these days depending on what you are advertising, you may be better off with one type of site versus the other. Even though we are trying to drive visitors to our website, how we do it is actually a big problem. For example if we are trying to compete in a very competitive market, we may find that driving traffic via search engines or pay per click campaigns are impossible. Conversely a market that may have high pay per click advertising may actually be relatively easy to dominate in other ways. So I wanted to write an article that would kind of give people an idea of how to advertise their site once they figure out what they are trying to market.
So this begs the question…Product site or Non-Product site? I write this because I am very search engine focus, and I really do like search engine traffic as it offers a very high converting type of traffic. Obviously if somebody types in a search query and your site matches what that person is looking for, there is a good chance that you are going to make a sale. However these days driving traffic via search is becoming much harder as Google (as well as others) are really pushing their “paid search” with things like Google Shopping and the prominent placement of paid ads on their first page.
So for example say you had a site that sold coffee tables. Even if you were to get to page 1, your site would still probably be listed under a ton of “paid shopping” results which will take away customers even with a premium listing. So if this is the case, perhaps another means of advertising is possible.
However say you had a site about the best way to lose weight
your advertising strategy may be different as now you have a “non-product” site. Premium rankings in search engines may be more valuable to this type of site merely because you won’t find paid shopping results. No product, no paid shopping. Sure you will have to compete with other sites advertising with pay per click ads, however there will definitely be less clutter with these types of sites should you decide to target search engine traffic.
So understand that once you settle on what type of site you are going to promote that some methods of promotions are better than others. Of course everything should be tested over and over again to find the type of medium that maximizes your overal ROI, however generally speaking each type of market will have their own unique most profitable method of advertising. Some food for thought.
December 1, 2012
If you want to make it in internet marketing, it is key that you learn to choose the right products for your market. Many of the things that you think would be great to promote intuitively will actually be some of the worst things that you can promote as a beginning internet marketer. Things such as hotels, plane tickets, and real estate may all sound like great high commission things to promote, however they are amongst some of the worst things that a beginner to promote. Why? Simply because the amount of competition you will face against more established companies promoting these same products will be immense. So how do we pick the right products to choose?
A good rule of thumb when figuring out which products to promote is by picking a niche market. Sure there many not be as many customers, but there will also be less competition. If you pick a market that is not saturated and start to dominate it with your marketing, you’ll find that you can get a lot further quicker than if you were to promote something mainstream.
For example when I first started marketing, I made the mistake of trying to promote weight loss products and hotel bookings. These are some of the toughest niches to compete in, and unless you are a very seasoned marketer, more likely than not your chances for succeeding in this area is very thin. Ironically the first product I had a lot of success promoting was an online american accent training
course. As odd as this product may sound, the competition was very thin, and the payout was pretty good. I was able to dominate the market much easier due to the lack of competition, and this was where I started to make my first profits in IM.
This is just an example of one product to promote, however there are many more to choose from. There are literally thousands of niche markets with products that can be very profitable with the right marketing. So a good plan of attack would be to focus on multiple smaller markets where the aggregate total of the profits will amount to something significant. Once you do become more advanced then perhaps you should attack some of the tougher markets that were previously mentioned. However by the time you get to that point, you may find that you are making so much money in these tiny niche markets that you may never want to leave.
November 30, 2012
If you are an old timer just getting your feet wet in business you may be in for a shock. Back when I was a kid, we used to get the majority of our marketing from antiquated methods like the newspaper and the yellow pages. Maybe we would get something in the mail or even see a flyer posted up on the nearest telephone pole. However things have changed, these days everything has gone digital. If you are reading this that means you have access to a computer, and if you want your business to succeed today, you better start learning how to market online.
There are many forms of online marketing. The first thing you need to do though is to get your business a website. Your business website is your calling card to the world, so if you don’t have one you better get cracking on it. You can hire a decent web designer to build you a good site for roughly $500, but if you don’t have that sort of cash to spare on a site you can also build one yourself. These days there are so many website building programs on the market that even a child can build one fairly easily. If you do it yourself you can probably put one up for less than $50.
After you build your site it is time to get the word out about your business. Stamp your website on any sort of promotional materials you may have. Whether it be on your business cards or plastic bags you give your customers, any way that you can get the word out about your website is the way to go.
If you want to get more ambitious, you’re also going to have to master social media. Things like Facebook and Twitter these days are all the rage, and they are essential to marketing your business to the masses. These days there are entire marketing campaigns that are built on these mediums, and if you haven’t done so already you better look into them. But even if you don’t know how to get twitter followers
or build a Facebook fan page it isn’t that tough to learn so roll up your sleeves and get going.
If you have the extra cash it may also be a good idea to hire a digital marketing firm to help your business as well. Enlisting professionals to handle your marketing may be a little more expensive than doing it yourself, but their expertise can actually pay off big dividends in the long run. Be sure to shop around though so you don’t get ripped off, these days there are a lot of unscrupulous companies that care more about their bottom line than the success of your business.
Anyway if you’re new to the online world fear not. Every journey starts with the first step, and with a little diligent study on your half you’ll be off to the races. Remember Rome wasn’t built in a day and neither will your business. So do a little bit every day to move it forward, and you’ll reach your destination a lot sooner than you think.
So you decided you want to build your own business. Congrats. However realize that to succeed in this journey into the unknown you will need to be courageous and hard working. The world of business can be a cruel place at times, and it is in how you handle yourself during these times that will determine whether you can make it or not. If you are trying to start your own business because you have delusions of fat bank accounts and vacations on the beach, you may be in for a rude surprise.
Before starting any business it is important to know that you are about to relegate yourself to endless hours of work. Entrepreneur Jaz Lai notes “While friends and family are enjoying their days off, you will be in the trenches entwined in your business.” When you are feeling sick, there is a good chance that you’ll still have to work. Whenever others are not working, you will probably be working. So understand that before you take the plunge.
If you do end up so lucky to succeed in the business world you’ll see that it was all worth it. Owning a successful business takes a lot of time and effort, but when you finally reach the top of the mountain, you will gladly look back ad see that it was all worth it. However the tough part of course is getting to that point, and sadly most will never.
In this world there are winners and losers, and you need to quickly decide which one you are. If you shrink in the face of adversity or the very thought of getting your hands dirty makes you squeamish, perhaps the comforts of a nice cubicle is more your speed. Business is for the bold, the hard working, and sometimes the reckless. It is definitely not for the faint of heart, and the roller coaster rides of emotions you will take are enough to make even the most hardened soul crumble.
If you think you got what it takes then I congratulate you for at least entertaining the possibility of such a feat. I hope that you will stick to your guns and never give up. You will only fail if you give up, and if you can keep getting up after being knocked down, I guarantee that you will be a success. Hopefully this day comes sooner than later, but just know in your heart that it will eventually come.
So I welcome you to the world of business and wish you the best of luck. May your business be successful and all dreams achieved. Good luck.